Meet the Experts

Do you have questions about your digital strategy? Do you want to know how the latest marketing trends work? Do you need legal advice?

In the Meet the Experts area at EEC15, you’ll have the opportunity to ask experts from different fields your questions and receive personalized advice on your business.

No previous registration is required. If you are interested, all you have to do is go to the Meet the Experts area, choose your expert and take a number. Check the attendee assistance times in the event schedule.

The maximum time spent with each expert will be 10 minutes.

Experts confirmed

Miguel Flecha

Senior Manager – Accenture Interactive

Areas of expertise:

Marketing
Design
QA

José Medina

Manager – Accenture Interactive

Areas of expertise:

Marketing
Design
QA

José Manuel González

Founder & CEO – Aspa

José Manuel González Cid is the founder and CEO of ASPA, an engineering and IT service company, specialized in SAP technology and omni-channel commercial solutions. After spending more than fifteen years at various multinational companies in the area of global information technology services, this professional decided to found ASPA.

González has solid national and international experience in business processes for industry, logistics and retail. Thanks to this experience, ASPA has become a company specializing in consulting and implementing solutions in the IT industry for these sectors, as well as managing and launching international roll-outs.

In the past five years, its focus on new client behaviors and analysis of user experiences has turned ASPA into a pioneer regarding the implementation of omni-channel commercial solutions. Proof of which is that ASPA currently has the largest number of productive hybris establishments in Spain. González will tell us about omni-channels at the European Ecommerce Conference 2015.

Areas of expertise:

Ecommerce
Omnichannel
Processes
Technology

Alfredo Expósito

Country Manager EMEA – Hybris

Areas of expertise:

Ecommerce
Omnichannel
Processes
Technology

Eduardo Sanz

Sales Manager – Oney

Eduardo Sanz Forriol is the sales director of Oney Servicios Financieros, a financial entity belonging to Auchan group and specializing in payment methods and financing solutions. He has worked there for eight years. During this time he has been in charge of sales strategy, as well as the vision and management of the company’s ecommerce products, driving innovation in payment methods and offering the market ebusiness financing solutions.

Sanz has developed his professional career at financial entities linked to the mass distribution sector such as Servicios Financieros Carrefour, C&A and General Electric Money Bank, among other companies where he has held important Marketing and Sales roles, making this professional a true expert in financing consumption.

At the European Ecommerce Conference 2015, Sanz will share firsthand his vision, knowledge and experience of financing in ebusiness, offering us practical responses to the complex challenges of the market we’re up against today.

Areas of expertise:

Consumer funding
Payment media
Payment media innovation

José Facchin

General Director of Spanish Content – SEMrush

Trained as an information systems analyst at the National Technological University (UTN) in Argentina and holder of a postgraduate qualification in Institutional and Public Relations.

Although he was born in Cordoba (Argentina), he has lived in Barcelona for over 15 years.

After spending his first years working in Argentina’s commercial banking sector, and following a further 10 years in the world of hotel and tourism management, at the beginning of 2013 he decided to take his career in a new direction, entering the world of blogging, digital marketing and social networking.

He launched his own professional blog more than two and a half years ago, and it has led to greater visibility on the internet, serving as a letter of introduction to position his personal brand. He is now a well-known blogger in the world of on-line marketing.

He currently works as a freelance consultant in on-line marketing for businesses from any sector that aim to improve their digital strategies.

Since July 2015 he has combined his activity as a freelance consultant with his role as General Director of Spanish Content for the company SEMrush.

Thanks to the enormous number of articles published in it, his blog currently has more than 100,000 monthly readers.

This has led to many companies approaching him, including Movistar, who have contracted his services as a copywriter for their corporate blog. If you would like to know more about him you can visit his professional blog.

Areas of expertise:

Social Media
Blogs (content marketing)
Keywords

Alicia Rodríguez

Blog Editor – SEMrush

Areas of expertise:

Social Media
Twitter chats

Marta Ayed

Deputy Director – Confianza Online

Marta Ayed is the deputy director of Confianza Online, an association created in 2003 by Autocontrol and the Spanish Digital Economy Association (Adigital) with the goal to increase users’ confidence in what they do on the internet. The company conducts in-depth analysis using specific parameters, displaying its seal on the websites that demonstrate an ethical commitment.

She is a lawyer specialized in New Technologies, Data Protection and Consumer Law, as well as an arbitrator at the National Consumer Arbitration Board and the Autonomous Community of Madrid Consumer Arbitration Institute. Ayed is also a teacher for various master and civil servant training programs, not to mention a data protection auditor.

Ayed will be with us at the next edition of the European Ecommerce Conference, where she will present her latest study on Online Confidence.

Areas of expertise:

Legal ecommerce
Trust seals

Iñaki Uriarte

Director Regulations – Adigital

Areas of expertise:

Legal ecommerce
Data protection
Cookies
Consumers

María Álvarez

Manager of Public Affairs and Institutional Relationships – Adigital

María Álvarez Caro is the Manager of Public Affairs and Institutional Relationships at the Spanish Digital Economy Association (Adigital). She divides her time between this role and her work as a collaborating professor of the Master of Intellectual Property Law and New Technologies at the Autonomous University of Madrid.

She has a degree in Law and is a genuine expert in Data Protection, Access to Information and Transparency. She wrote the book “Derecho al olvido en Internet: el nuevo paradigma de la privacidad en la Era Digital” (Right to be Forgotten on the Internet: the new privacy paradigm in the Digital Era). For this work she received the 2013 Research Prize from the Google Chair on Privacy, Society and Innovation of the San Pablo CEU University.

We can find out more about her experience in the sharing economy track, which will be held at the European Ecommerce Conference on 18 and 19 November 2015.

Areas of expertise:

Legal ecommerce
Data protection
Cookies
Consumers