Sharing Economy

Managed by: Miguel Ferrer (Sharing España)

The sharing economy has become much more than a fashion trend or phenomenon. It is taking the world by storm. Little wonder that the economist Jeremy Rifkin calls it the new economic paradigm. Time magazine sees the sharing economy as one of the 10 ideas that are going to change the world. MIT predicts a potential of around 110,000 million dollars. This new model will bring changes in production, as well as different and more efficient consumer models. This is all thanks to innovative and sustainable business ideas that are making our society more connected.

This is why at EEC15 we are creating a space for the sharing economy, with internationally recognized promoters of this trend. We will also have the opportunity to talk to experts and company representatives about challenges, regulation and public policy, transformation of the production model, prosumer citizens and harmony with traditional models. Also, we will include demos of Spanish startups that have taken advantage of the need in the market to offer sharing and disruptive services with added value.

Speakers

Elia Ferrer

EMEA Public Policy – UBER

Elia Ferrer Travé took the first steps of his professional career at the French headquarters of the technology company eBay. He transferred to the London office shortly after and became an associate in the Department of Government Relations for France, Spain and Portugal.

Passionate about new technologies and convinced they have a fundamental role in improving mobility in cities, Ferrer started working for Uber in May 2014. He became part of a team in charge of managing the company for the EMEA (Europe, Middle East and Africa) area.

Currently, Ferrer holds the position of Head of Regulatory Matters in Portugal, Spain, Italy and Greece at Uber. This law graduate will talk about regulating the sharing economy at the European Ecommerce Conference 2015.

Diego Hidalgo

Founder & CEO – Amovens

In 2009 Diego Hidalgo Demeusois founded Amovens, one of the pioneering companies of the sharing economy in Spain. Hidalgo is also the co-founder of Spacebee and collaborates with other start-ups like Civiclub o Valiryo.

He graduated in Economics, Political Science and Philosophy. He also has a Master in International Relations from Sciences Po and a Master in Sociology from the University of Cambridge, where he researched the sociological impact of the social network Facebook. He has always worked as a foreign policy assistant for President Clinton at his foundation based in New York. A professional wizard, he speaks Spanish, French, English, Italian and German.

Jaime Pla

Founder – SUOP

Degree in Industrial Engineering from ICAI (Higher Technical School of Engineering) and an executive MBA from IE Business School. More than 17 years of experience in the mobile communications sector. He has collaborated as a consultant with the main actors in the mobile sector across Europe and the Middle East. Since 2006, he has participated in launching various Mobile Virtual Network Operators in Europe, and since 2013, he has directed Suop Mobile, the first customer managed mobile operator in Spain.

Jon Uriarte

Founder & CEO – Ticketbis

Jon Uriarte Uranga received his degree in Business Management and Administration from Deusto University (La Comercial) where he also took a Master’s Degree in Financial Management.

Mr. Uriarte began his career in London working as an analyst for Merril Lynch before joining Morgan Stanley at their London office in 2005, where he specialized in M&As, LBOs and private banking. In 2009 he resigned to start his own business with Ander Michelena. He is now the founder and CEO of Ticketbis.

Arturo Cervera

Founder & CEO – Comunitae

Arturo Cervera is the founder, president and general director of Comunitae, a platform linked to the sharing economy sector. This major pioneering company of crowdlending in Spain was created in 2008.

Cervera is an industrial engineer by training and has developed his professional career around financial ecosystems. This professional has been connected to business development in the areas of wholesale, company and commercial banking at BBVA.

This year he will be up on stage at the ninth edition of the European Ecommerce Conference, talking about the sharing economy phenomenon from the perspective of his company.

Mireia Badia

Co-founder & CEO – Grow.ly

Mireia is CEO and co-founder of Grow.ly. She is a European Business graduate (E-4) of ICADE and DCU (Dublin). In spite of her age, she has accumulated over 4 years of experience in the professional world having worked in Santander UK and ING Direct. During her time abroad she was able to observe the development of the sharing economy and the fintech sector and decided to launch Grow.ly, a P2P lending platform for SMEs, in June 2014, together with Barrabes. In a little over a year their more than 800 users have already lent more than 1 million euros to more than 40 different Spanish businesses.

Joseba Cortázar

Communications Manager Spain & Portugal – HomeAway

Journalism and tourism/online communication have been the cornerstone of the professional career of Joseba Cortázar, the Director of Communication for Spain and Portugal at HomeAway. At the company his role is to direct the external and internal communication for the largest vacation rental website group in the world (brands such as HomeAway, Homelidays and Toprural).

Before becoming the Director of Communication for Spain and Portugal at HomeAway, Cortázar was the Director of Communication at Toprural, the leading rural tourism website in Europe, before it was taken over by the American group HomeAway. In addition, he has developed his professional career at prestigious international communication agencies such as Burson-Marsteller, as the Head of Communication for multinationals.

Cortázar has also worked as a professor, forming part of the faculty staff at KSchool, IAB Spain or the University of Salamanca. At this ninth edition of the European Ecommerce Conference we will have the opportunity to learn from his experience.

Óscar Pierre

Founder – Glovo

The sharing economy is radically changing many of the sectors that traditionally acted exclusively in the offline environment and didn’t take advantage of the opportunities offered by the expansion of the internet. Óscar Pierre is a businessman who has known only too well how to identify trends and become a driving force behind their development in Spain.

After studying at Georgia Tech, where he saw how the sharing economy was changing users’ consumer behavior, and doing a 7-month internship at Airbus, he had no doubt that he wanted to set up his own business. He then founded Glovo, a sharing economy messenger app.

Trained as an aerospace engineer and an entrepreneur at heart, Pierre has already created other companies based on the sharing economy concept such as LoveItLocal.es in 2014, a project aimed at promoting local handicraft businesses. As a philanthropist, in 2010 he also founded Zikkomo, a charity platform with 30 child sponsors in Catalonia and Malawi.

Rodrigo Kuri

Managing Director – Bank of the Future – Santander

With nearly 15 years of experience in Retail & Commercial Banking in Santander, Rodrigo is currently the head of the Bank of the Future domain for the group.

Mexican born, based in Madrid, he is responsible for delivering the strategy and the projects that outline the future bank for Santander, reporting into the Chief Innovation Officer.

Prior to that, he headed the Multichannel Area for Santander Spain where he was leading the digital efforts and the transformation of its distribution model from a branch centric to a multichannel business.

Previously, he was in Santander Mexico for nearly 10 years, where his career went from being an Associate in Investment Banking to becoming a Retail & Commercial Regional Manager for Mexico City and finally appointed as Managing Director of the bank´s Commercial Strategy, heading segments, products, channels, CRM and marketing.

Rodrigo holds a business degree from Instituto Tecnológico Autónomo de México (ITAM) specialized in marketing.

Isidro González de Vega

Institutional Relations – OCU

Isidro González de Vega is head of the Department of Institutional Relationships and Communication at the Organization of Consumers and Users (OCU) in Spain, a nonprofit organization that assists and provides information to consumers.

González is in charge of developing and executing institutional and international relationship strategies, maintaining dialog with the stakeholders, assessing legislative changes, communication strategy, representation and event coordination.

This head of Institutional Relations has also worked as an advisor on numerous occasions, as well as a Public Affairs consultant for Llorente & Cuenca. He will discuss the sharing economy at the European Ecommerce Conference 2015.

Gonzalo Úrculo

Co-founder – Naranjas del Carmen

As a “farmer 2.0”, Gonzalo Úrculo co-founded Naranjas del Carmen with his siblings. They have recently launched a project to incite an agricultural revolution, giving anyone the opportunity to own their own tree(s) and receive seasonal fruits. The name of this revolution is crowdfarming. Gonzalo will tell us a lot more about this interesting project during the conference.

The uniqueness of a purchase with Naranjas del Carmen is that, at the moment an order is completed, the fruits are ripening in their natural habitat.

Úrculo is also co-founder of HUI!, an intelligent urban gardening assistant that uses artificial intelligence algorithms to allow anyone grow vegetables at home.

Ignacio de la Hera

Managing Director – Etece

He graduated in Law and Business Management at Pablo de Olavide University. In October 2014 he joined etece as General Director. From 2012 he was Country Manager at the company Sendmoments. During this time he was in charge of establishing the startup in Spain and its digital marketing strategy. From 2008 he worked at Zieltraffic, a German company specializing in Online Marketing. He was Head of Zieltraffic Spain. His entire career is based on Online Marketing and digital strategies.

María Sobrino

Sub-director of Studies and Reports in the Department of Competition Promotion – CNMC

María Sobrino has developed her professional activity between the National Commission of Markets and Competition (CNMC) and the Ministry of Industry, Tourism and Commerce, where she has worked as the Area Head of the Sub-directorate of Competition Promotion Management Studies and the Service Head of the General Sub-directorate of European Union Commercial Policy, respectively.

Since beginning work at CNMC after it was created in 2013, Sobrino has held the position of Sub-director of the Rail Sector of the Transport and Postal Sector Directorate.

We are glad to announce that she will be joining us at the European Ecommerce Conference 2015, where she will speak about the impact of the sharing economy in Spain.

María Álvarez

Manager of Public Affairs and Institutional Relationships – Adigital

María Álvarez Caro is the Manager of Public Affairs and Institutional Relationships at the Spanish Digital Economy Association (Adigital). She divides her time between this role and her work as a collaborating professor of the Master of Intellectual Property Law and New Technologies at the Autonomous University of Madrid.

She has a degree in Law and is a genuine expert in Data Protection, Access to Information and Transparency. She wrote the book “Derecho al olvido en Internet: el nuevo paradigma de la privacidad en la Era Digital” (Right to be Forgotten on the Internet: the new privacy paradigm in the Digital Era). For this work she received the 2013 Research Prize from the Google Chair on Privacy, Society and Innovation of the San Pablo CEU University.

We can find out more about her experience in the sharing economy track, which will be held at the European Ecommerce Conference on 18 and 19 November 2015.

Miguel Ferrer

Consultant & Advisor – Sharing España

Miguel Ferrer is the director and founder of BRKTHR. With public affairs and regulation experience in various economic sectors, he has focused his work on promoting and giving a regulatory framework to innovation and new disruptive business models, as well as helping promote coalitions to defend business rights. He is also a professor of public policy at Pompeu Fabra University and a member of the Management Board of the Spanish Professional Institutional Relations Association (APRI).

His academic experience includes a degree in Law from the University of Barcelona, a Master in Intellectual Property and the Information Society from ESADE Ramon Llull University and several executive courses at European institutions.

He collaborates with Sharing España and the collective OuiShare. He is also the author of a blog on politics and the regulation of the sharing economy and P2P, www.ecolaborativa.com.